Memory magic total have five series, Fruit, Journey to west, Ocean, Animals, Vehicles. Shuffle all chips backside face up evenly, then each player take turns to try to flip over two chips, if two images do not match, flip back and it's turn for next player. If they do match, you win the two chips . The player who gets most chips wins. Each series has cute illustrations with english name for the child when doing memory training, parents can help them pick some favorite things such as animals, fruits, or vehicle, expand some common vocabulary pronuciation in English. Let's enjoy Memory Magic! —description from the publisher (translated)